Brand Identity

Goshen Housing Group

Brand Kit — Colors, Typography and Logo Assets

Logo Assets

Hover any asset to download. All 8 logo files from your Google Drive folder.

Primary Logo
Download PNG

Primary Logo

Primary Logo.png

Primary Logo — Full Color, White Keyline
Download PNG

Primary Logo — Full Color, White Keyline

Primary Logo-Full Color-White Keyline.png

Primary Logo — Single Color, White Keyline
Download PNG

Primary Logo — Single Color, White Keyline

Primary Logo-Single-Color-White Keyline.png

Secondary Brand Mark
Download PNG

Secondary Brand Mark

Secondary Brand Mark.png

Standalone Icon — Full Color Brand Mark (White Keyline)
Download PNG

Standalone Icon — Full Color Brand Mark (White Keyline)

Standalone Icon- Full Color Brand Mark (White Keyline).png

Standalone Icon — Full Color Emblem
Download PNG

Standalone Icon — Full Color Emblem

Standalone Icon-Full-color emblem.png

Standalone Icon — Single Color Emblem, Dark
Download PNG

Standalone Icon — Single Color Emblem, Dark

Standalone Icon-Single-color Emblem-Dark.png

Standalone Icon — Single Color Emblem, White
Download PNG

Standalone Icon — Single Color Emblem, White

Standalone Icon-Single-color Emblem-White.png

Color Palette
#1b1b1b

Charcoal / Black

Primary text, backgrounds, headings

#8c9e42

Goshen Green

Brand accent, taglines, CTAs

#4993c3

River Blue

Secondary accent, links, highlights

#faefc9

Cream City

Backgrounds, light surfaces, warmth

Typography

Primary Typeface

Google Fonts

Cinzel

Serif — Classical Roman, 400–700

Goshen Housing Group

Used for

  • Logo wordmark
  • Headlines
  • Section titles
  • Major callouts

Secondary Typeface

Google Fonts

Poppins

Geometric sans-serif — 300–700

Thoughtful. Intentional. Built to last.

Used for

  • Subheadings
  • Body copy
  • Website content
  • Marketing materials
  • Captions and supporting text
Usage Guidelines

Do

  • Use Fraunces for all display headings
  • Pair Charcoal with Cream City for warmth
  • Use Green as a primary brand accent
  • Maintain generous white space

Don't

  • Stretch or distort the logo
  • Use more than 2 brand colors per section
  • Use River Blue as a background fill
  • Place logo on busy photography without overlay

Tone

  • Principled and trustworthy
  • Warm but professional
  • Community-first language
  • Faith-grounded, not preachy
Goshen Housing Group — Brand Kit 2026